Shopify stores
Connect marketing, leads, orders and reporting around the tools you already use.
Who this is for
For online stores already doing business, but running too much of it by hand.
A good fit if your team spends too much time replying, copying information, preparing content or checking reports.
Best fit: a clear product, active enquiries or orders, and an owner willing to test one focused improvement.
Instagram stores
Organize enquiries and follow-up instead of losing interested customers in DMs.
Small e-commerce teams
Reduce repetitive tasks without immediately hiring a large operations team.
Growing product brands
Create a clearer process for content, leads and weekly marketing decisions.
What I help reduce
The same questions, answered by hand, all day.Less of it lands on your team.
Most stores already have the tools. The gaps between them get filled by people copying, replying and remembering.
Automation can improve the process. It cannot fix an unsuitable product, weak pricing, poor delivery or an unclear offer by itself.
Done by handAutomated, with human review
Repeated customer questionssize, price, delivery · typed by hand
Approved answers, handled consistentlyescalation rules for anything unclear
Leads stuck inside DMseasy to forget
Lead details saved for follow-upsimple sheet or CRM
Nobody knows who follows upthe customer goes quiet
Reminders and clear handoffthe next step is visible
Every caption starts from zerorepetitive content work
AI-assisted content variationsyou approve what goes live
Numbers in different placesads, leads, orders
One weekly summarywhat needs attention
Less of it lands on your team.
See it run
A store enquiry, from message to follow-up.
Pick a message and press run. A clear question gets a draft and a follow-up task. A complaint goes straight to your team.
done
Enquiry
instagram DM
done
AI draft
approved info
done
Clear answer?
check
done
Lead record
sheet or CRM
done
Reminder
follow up
done
Human handoff
your team
← swipe to see the whole workflow →
What happenspress run
Sample details—
Run the demo to see the details.
This is a demonstration using sample information. It is not a client case study.
One service
Digital marketing automation for your store.
Each project starts with one clear business problem. I then choose the simplest useful tools, with human review where it is needed.
DM and Lead Handling
Capture enquiries, organize lead information and prepare approved responses for common questions.
- Lead capture
- FAQ responses
- Lead sheet or CRM
- Human handoff
Follow-up Workflows
Remember interested customers and incomplete enquiries without relying on memory.
- Reminders
- Lead status
- Approved templates
Social Media Workflow
Organize content ideas, approvals, publishing and basic content reporting.
- Calendar
- Approvals
- Caption workflow
AI Ad Creative Workflow
Product hooks, captions, short-form ideas and ad variations built around your offer, ready for your approval. Shown here: sample creatives.
- Concepts
- Hooks and captions
- Format variations
- Approval workflow
Marketing Reports
Bring agreed marketing information into a simple weekly or monthly view with clear next actions.
- Ad summary
- Lead summary
- Content activity
- Next actions
Paid pilot
Start with one workflow, not your whole business.
Pick the marketing task that wastes the most time. In 14 days we automate it, test it and compare the numbers. Then you decide what comes next.
Marketing Automation Pilot
One workflow of your choice: DM and lead replies, follow-up, social posting, ad creatives or reporting.
PricePKR 20,000–40,000
Duration14 days
Payment50% advance
Included
- One workflow, chosen together
- Setup and testing on your own accounts
- Your approved answers, content or report format
- Manual backup process
- Before and after numbers
- Handover and pilot-end review
Not included
- Ad spend
- Software subscriptions
- API and WhatsApp provider charges
- Unlimited revisions or support
- Guaranteed sales
- Automating everything in 14 days
Discuss My Store's Pilot
Remaining 50% at the agreed delivery milestone. Final deliverables are written into the pilot agreement before work starts.
How we work together
A simple four-step process.
01
Understand
You show me how marketing, leads and follow-up work today. We pick one practical problem.
02
Define the pilot
We agree the scope, deliverables, timeline, access, baseline numbers and price.
03
Build and test
I build the agreed workflow, test it with sample or approved data and make the agreed revisions.
04
Review and improve
We compare the agreed metrics and decide whether monthly support is useful.
Before we start
What you will see before we start.
Clear pilot scope
One problem and a written list of what is included.
Agreed baseline numbers
We note today's numbers so the change can be compared.
Client-owned accounts
Your Meta, Shopify and WhatsApp accounts stay in your name.
Written deliverables
Extra work is discussed and priced separately.
Defined support hours
Agreed before the project starts.
Pilot-end review
You decide what happens next from the results.
This website currently contains demonstration workflows, not client case studies. Verified case studies will be added only after completed projects and client permission.
About Ali
The person who builds your workflow.
I'm Ali Farhan, a digital marketing and operations professional from Lahore, working since 2017 across social media, Meta Ads, content, lead generation and business operations.
I also build AI-assisted workflows with tools such as n8n, Shopify, WordPress and messaging platforms. My focus is not selling a particular tool. I help online stores reduce repetitive marketing work and respond to leads more efficiently.
I currently work full-time, and StepsUp Automation is my independent personal brand. My approach is to start with a small paid pilot, measure what changes and expand only when the process is useful.
Meta AdsShopifyn8nClaudeWhatsAppWordPress
Pricing and support
Clear scope before work starts.
Focused pilot
PKR 20–40k
one-time · 14 days · 50% advance
- One agreed problem
- Fixed scope and timeline
- Before and after review
Basic monthly support
From PKR 15k
per month
- Agreed workflow monitoring
- Small updates
- Basic reporting
- Limited support hours
Growth support
From PKR 30k
per month
- Lead and follow-up improvements
- Content and creative workflows
- Marketing reporting
- Agreed monthly improvements
Final pricing depends on scope, workload, tools and support requirements. Software, API, advertising, WhatsApp and hosting costs are paid directly by the client. Support hours are agreed before the project starts. Since I work full-time, urgent daytime support is not included unless separately agreed.
FAQ
Good questions.
Do you guarantee more sales?
No. Sales depend on the product, price, offer, website, ad budget, market and execution. I improve the marketing and follow-up process and agree on measurable pilot metrics before starting.
Do you automate everything?
No. I first identify the right process to improve. Customer complaints, unusual questions and approvals should usually remain with a person.
Do I need n8n?
No. n8n is one possible tool. I choose tools according to the process, budget, data requirements and your preference.
Who pays for software and API costs?
You pay advertising, software, API, WhatsApp, hosting and other third-party costs directly.
Who owns the accounts and data?
Your business does. Client-owned accounts are preferred, access is limited to the agreed work, and client data is not stored unnecessarily in personal systems.
What support hours are available?
Support hours are agreed before the project starts. Regular support is planned around my full-time work schedule. Urgent daytime support is not included by default.
Do you offer a free audit?
I do not offer a full free audit. The first conversation is to understand the problem and decide whether a paid pilot is suitable.
What happens after the pilot?
We review the agreed metrics and decide whether you need monthly support. A retainer is not compulsory.
Can you work with Shopify and Instagram stores?
Yes. Shopify and social-commerce stores are the main audience. The exact workflow depends on your current tools and process.
Do you work with businesses outside Pakistan?
The first focus is Pakistan-based online stores. International work may be considered after the local offer and delivery process are proven.
Contact
Tell me what is taking too much manual time in your store.
Share your store link and a short description of the problem. Communication can be in Urdu, Roman Urdu or English.